Monday, July 23, 2007

What made this conference worth it

It is day four and I have flitted from presentation to presentation. Some were good and some were.....
Well anyway, the one that stands out , the one that could have gone on forever was Dr. Gentile's "Psychology of Advertising and Brain Development in Children". It answered the question I have struggled with for years, which was "With all of the information we know about breastfeeding, why are mother's not continuing the nursing relationship past the first few weeks and months? Dr. Gentile put his finger on the answer and it is through Madison Ave. We are not advertising the message in a way so that mothers can make the decision to nurse and think it was themselves that thought of that idea. HMMMM....... an article in the making.

Ellen Johansen
East Hampton, NY

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